Open your heart at 38th Street - the entrance to Boro Park’s most famous shopping artery, and doorway to the Heartstrings experience. Your entry to this street can win you a prize that includes a stop into every store on the block - and it’ll hearten you to know that your participation in Heartstrings 38th Street helps Mesamche Lev bring life and joy to a hundred thousand hearts in Eretz Yisroel.

Win this entire block!

"Hearty appetite" takes on new meaning in the store that welcomes you to Boro Park’s famous shopping artery. Eagle’s delicious challos, cakes, cookies and miniatures will satisfy your sweet tooth – and your heart’s desires.

$500 Gift Certificate

Shopping for kids’ clothing doesn’t have to hurt your heart. J Stores has a selection of children’s wear that will get your pulse rate up with excitement, and keep your wallet stable.

$350 Gift Certificate

If your sales chart looks like a bad EKG, you need Ptex, STAT. We’ll get to the heart of your business, and get it pumping.

$1000 Gift Certificate

The dinette is the heart of your home - so pull up a chair for a hearty meal or a heart-to-heart talk. Mike’s Dinettes has hundreds of stunning tables, chairs, and upholstery options; so you’re sure to find a set that will suit your chambers perfectly.

$500 Gift Certificate

Take care of your heart – and all your health and beauty needs. QuickAid Pharmacy has a full selection of all the pharmaceuticals you need.

$250 Gift Certificate

Hearts and bows on your socks? Why not? We carry socks and fashion accessories that will make your heart sing.

$250 Gift Certificate

Mid-East politics is bad for the blood pressure – so balance your stress at Zion Kosher Market. They have heart- healthy hummus, olives, and other Mediterranean style delicacies that will make you feel like you're in the heart of the Jewish world.

$250 Gift Certificate